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Showing posts with label advice. Show all posts
Showing posts with label advice. Show all posts

Wednesday, January 12, 2011

Making Your Mark - Signing Crafts

When a artist finishes a work of art, the final touch more often than not is to sign the work. Picasso, Van Gogh, and Rembrandt always signed their completed works. The same should be true today with any artist or crafter. A work is never completed until it is signed.

Signing a craft not only personalizes it for the person who purchases it, but it always allows for extended promoting after the craft is sold and with its new owner. Though today the business card takes on the job of speaking for the artist when he or she is not there to take credit for a work, the business card falls short of always staying with the object itself. A person may lose the card, place it somewhere else, or simply decide not to keep it. Signing the object itself always keeps the artist with the product.

Today, it is important to take pride in one's work. No matter how small or simple you believe your work to be. Taking pride in your work not only makes you more excited with your finished product, it also adds a special feel for the purchaser.

It is also important to date the item you created. You easily provide the purchaser a remembrance of when they purchased from you. If the item becomes a present it also helps to aid the recipient's memory of when they received the present.

All items should be signed. Even if you think your item cannot be signed without ruining it, take a good look at the item, most likely, there is a place perfect for your John Hancock.

How to Sign Difficult Items:

Knitting - Use an embroidered piece of fabric and sew into the inside or corner of the item. Even if it is something like a scarf, a sewn initials piece of fabric is not a nuisance for the purchaser.

Cards - You can either invest in a personal signature stamp or buy "handmade by" stamp for sale in several craft stores, then sign your name. People love to see that the card they bought or received was made by a real person, and was not picked out at Hallmark.

Ornaments or small figurines - Underneath the item, use a small pen to write you initials or shop name.

Miscellaneous items - Try to look at you item to find an area that would either been unseen or out would nor mar the overall look of the item. Use wither your initials, name, or shop name.

In the end, signing your work, is a most important step to take before deciding your item is complete. You provide addition promotion, remain connected with your work, and add importance to this handcrafted item.

People appreciate seeing signatures for the sheer fact that that signature is proof the item they bought was handmade by someone, and not a mass produced item. Instead, they own something completely unique and special.

When you finish your next creation, make sure to place your signature on it. Take pride in your work and attach the mark to pove what you made is one of a kind and special to whoever buys it.

Wednesday, January 5, 2011

Thought of the Week #1


And it's time once again to get moving with something. Spring seems far away, but it right around the corner in the salesman's head.

Now that 2011 has come, snowflakes and icicles are a thing of the past even though it is still freezing outside. The thought of little chicks, pastel, bunnies, and the beginning of new life floods my head.

Today's Thought of the Week

1. Start earlier than you think.

Now is the time to start posting for Valentine's Day and Easter! People want to look at items and mull over ideas in their head before purchasing. You will lose business thinking it is okay to post in a couple weeks. People have a hard time making quick decisions when it comes to internet purchases. They think, "Do I really like it? Or am I buying it just to buy something?" "Will I receive it in time?" "Maybe I'd like it more if I could customize it a little."

All these issues cause shoppers to second guess and you... lose the sale! Posting items now allow people to think about your item, question you, ask for a small change, or even ask you to make more if you have only one of an item and someone needs more. I found early postings allow for parents who want one for each child to contact me in time to make that request.

The sooner you list the better chances you have! Also if items sell you have the opportunity to relist them. Who knows, you may have the next best thing in your shop and EVERYONE wants it! Wouldn't it be great to have it out on the market longer?

So today's moral is to list earlier than you think. You have to think about the way you and the majority of people shop online, and time os of the essence!

Saturday, April 17, 2010

HOW TO GET YOUR SHOP NOTICED FOR FREE


http://www.associatedcontent.com/article/2893568/free_local_advertising_in_pittsburgh.html?cat=3

Check out this article I got published!!!
Ten great tips on how to get your shop noticed for free (or almost)

please share the link with others!!!!